New Music Video for Folk Implosion to Be Created on LAUNCH.com; LAUNCH.com Members Get Opportunity to Direct Their Own Music Video for ``Free To Create'' Promotion.

SANTA MONICA, Calif.--(ENTERTAINMENT WIRE)--Oct. 12, 1999--

LAUNCH Media Inc. (Nasdaq:LAUN), in cooperation with Interscope Records and MTV's "120 Minutes," Tuesday announced a new contest to create the official music video for Interscope recording artists Folk Implosion, a duo featuring Lou Barlow from Sebadoh and solo artist John Davis.

This innovative one-month-long contest for budding directors will be available exclusively on LAUNCH.com beginning Tuesday, Oct. 12.

LAUNCH has created a custom-content area of LAUNCH.com where members will find raw footage of Folk Implosion performing their single "Free To Go," shot in a recording studio against blue-screen, exclusively for this contest. Users will be able to download the footage and edit their own music videos, creating custom backgrounds and environments for the performers.

Several different takes and camera angles will be available for contest entrants, creating a multitude of possibilities and creative freedom. Entrants will submit their videos on VHS or Beta via post to LAUNCH.com. Each video submitted into the contest will then be judged by a small panel of artists and directors, and the top five entries will then be put onto LAUNCH.com, where members will vote for their favorite video.

The grand prize winner will have his/her video aired on MTV's cutting-edge program "120 Minutes" in early 2000. As well, the winner's final cut will be played on the LAUNCH Red-Eye Network and be available in LAUNCH.com's music video section. The music video will be available for viewing in both Windows Media and RealPlayer formats.

Folk Implosion is currently promoting their latest album, "One Part Lullaby."

"LAUNCH is dedicated to giving members promotions that are unique and fun," said Ted Mico, vice president, marketing and promotions, LAUNCH. "We initiated this `direct your own music video' concept to provide a more interactive forum for our users, as well as continue to show our support for emerging acts."

With more than 2 million registered users, LAUNCH.com is a premier site for discovering new music and breaking music news. LAUNCH.com currently offers exclusive artist biographies and features, album reviews and concert information, digital downloads and one of the largest music video libraries on the Web. Personalization capabilities allow users to create customized music home pages, giving members exclusive access to chart-topping and emerging talent.

The LAUNCH Red-Eye Network consists of the shows "Are-Oh-Vee," "Music Link," "BPM," "Planet Pop," "California Country" and "LAUNCH Top 21," covering a wide range of music genres. Each show features music videos, interviews and special coverage of concerts and music events.

The shows air on KDOC-TV (Check local cable listings -- in Los Angeles, Channel 56) Monday through Thursday from 1 to 1:30 a.m., and on Fridays from 1 to 3 a.m. KDOC is carried by more than 60 cable systems and broadcast stations covering Orange, Los Angeles, San Bernardino, Ventura and Riverside counties, with a reach of more than 11 million viewers.

About LAUNCH

With headquarters in Santa Monica, LAUNCH is a digital media company focused on creating the premier Internet destination for discovering new music. Leveraging the inherent advantages of digital media, LAUNCH offers a compelling music discovery experience for consumers and provides a valuable marketing platform for record labels, artists and merchants. LAUNCH delivers its content on the Internet at www.launch.com and on the monthly LAUNCH on CD-ROM.

This announcement contains forward-looking statements that involve risks and uncertainties including, among others, LAUNCH Media Inc., operating history, anticipated loss, the unpredictability of its future revenues, competition, risks associated with management of potential growth and risks of new business areas, international expansion, business combinations and strategic alliances. Actual results could differ materially from those discussed. More information about factors that potentially could affect LAUNCH's financial results are included in the company's filings with the Securities and Exchange Commission, including its Registration Statement filed on April 23, 1999, as amended, each available online at http://www.sec.gov. All forward-looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.