WARSAW, Poland -- The following information was released by News from Poland:
Women dominate online shopping in Poland. They spend more money than men, buy more often and are more loyal -- says "Dziennik Gazeta Prawna" (Legal Daily Newspaper).
According to the price comparison website Nokaut.pl women spend more money every time they visit e-shop (on average PLN 120) than men (PLN 90). Motivations also differ significantly - men buy on the Internet for convenience, while women look for savings.
In addition, women are more loyal. 32 percent of online stores pointed out that mostly women are returned customers. Only 8 percent indicated men to be their regular customers. (research done for Ceneo.pl). In total, women constitute over 60 percent of Internet buyers.
No comments:
Post a Comment